Which digital marketing platforms do you need to focus on in 2022?
As we approach the middle of the year, we though it would be
a good time to share some insights on the year so far in terms of digital
marketing spending to help you plan for the rest of the year.
Businesses are still very much affected by COVID-19,
lockdowns and supply chain issues, which has reflected in the spending on
digital marketing that you can see in the charts below:
2021: SEO accounted for 51.4% of digital marketing spend.
2022 (so far): Paid media accounted for 53.7% of digital
marketing spend.
As you can see,
many businesses adjusted their strategies this year. They spent less on SEO and
moved their budgets more towards Paid Media such as LinkedIn Ads and Google Ads
instead. However, this doesn’t necessarily mean that their SEO strategy wasn’t
working, just that it was necessary to tweak the company’s focus at that time.
There has been a
lot of uncertainty this year with economic instability, lockdowns and supply
chain issues. Businesses wanted to see quick results, so they started investing
more in Paid Media rather than SEO, which takes longer to produce
results.
We hope this
information might help you with your digital marketing planning and
decision-making for the rest of the year.
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